The branding for Kingsway College School had become outdated since its opening in 1903. I led the team that revitalized the school with a new name and tagline that reflected the school’s confident ethos. We launched KCS Expand Possible with a bold new visual approach across the KCS website, school buildings, signage and external communications. I wrote all the elements of the refreshed website, as well as the digital advertising for the school’s relaunch.