Elastic Interface makes padding for every point where the cyclist meets the bike: the seat, the hands and the feet. I crafted copy for every aspect of the company's ground-up rebranding, from the seminal idea that expresses the energy of the brand (Flat-Out Innovation) to their most detailed product copy. 

I created a new tagline that weaves together technology and humanity (Built for Bodies), as well as defining the company's three product categories (ChamoisTech, PalmTech, InsoleTech) and three product quality levels (Essential, Premium, Exclusive). 

I wrote headlines that were applied across print, website, digital, social and trade show applications and helped the company articulate and name new product innovations, including N3X (3D-printed materials).