Original Footwear provides durable boots and shoes to the U.S. Coast Guard, Army, Marine Corps and Navy SEALs as well as firefighters, law enforcement and first responders.

I crafted copy that reflected their unwavering commitment, starting the with the seminal brand idea, Built to Lead. Consumer communications were crystallized in a single expression, First to the Front. I also wrote headlines that were applied across print, digital and website applications.